Response: Advertising works!

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 Response to "Why Good Advertising Works (Even When You Think It Doesn’t)" By Nigel Hollis

                                                                          Ads Works

Good advertising works, otherwise why would, “U.S. companies would not invest $70 billion in something they thought didn’t work.” Advertisements are everywhere, whether it’s on a high way, work offices, or even at home. Only this is needed to illustrate how advertisement actually works even when one does not think he or she is affected by it. Advertisement uses logical fallacies, puts desires in human nature into their advantage, and uses humor to create positive memories which then would leave impression on the audiences.

 Have one ever seen non-famous or bad-looking people in an advertisement? I do not think so.  By using famous and good looking stars in an advertisement is a form of logical fallacy. It creates the thoughts of wanting to be like those ‘stars’ in the advertisement. Even though the audiences are aware of the fault logic of using certain products to become ‘prettier or more handsome’, the thought having even slightly possibility of having some changes within the outer appearance is what triggers the audiences to buy the products.

    The advertising companies use human nature, desire, into their advantages. For example, just like any women are when walking passed a sells sign. There will always be an urge of wanting more and more. That is desire and no one can ever say that desire is not part of their lives because then anyone would have already reach Nirvana. Desire will always be part of human nature and advertising and marketing companies use that in order to sell their products.

    Just like Nigel Hollis mentioned, “successful advertising… creates positive memories and feelings that influence our behavior overtime,” and leaving impressions for the audiences as well. Just like a regular tea break or lunch break at school, everyone talks about one particular advertisement that was showed on the television the previous night. This is because that advertisement left impressions and possibly includes humor in them for the audiences.

All of these points just prove how advertising works (along with realistic examples). Just like Nigel Hollis have said, “U.S. companies would not invest $70 billion (yes, that's the size of TV's ad market) in something they thought didn't work. Companies expect advertising to produce returns, just like any other investment.”